Summer is coming, and for companies in most industries, that means the yearly lull in sales. It can be a depressing time, but the best small business owners recognize this as a season of opportunity. While others have resigned themselves to fewer sales, you can implement one of the following three marketing tactics to give you a summertime boost. Try one or all of them; you’re guaranteed to see an increase in profits if you execute these ideas correctly.
Have Others Advertise For You
Getting your competition or contemporaries in on your marketing efforts is one of the best ways to boost your business. If you’re online, something as simple as a guest post or a guest newsletter piece can be enough to send a surge of traffic to your site. Marketing a very niche-specific business like Motorcycle accident phoenix is often difficult. If you’re offline, running advertising for your product/service in a related shop can take people who are already spending money right to your doorstep.
It’s imperative here that you focus on giving something to the one advertising for you; this cannot be a one-way street. You can settle on something like a percentage of sales over a period or a set price for each referred customer that completes a transaction with you. The finer points are all up to you, as long as you make sure everyone is getting their fair shake.
Run A One Of A Kind Promotion
The general population has become pretty blind to most of the common forms of advertising these days. It’s easy to flip past commercials, throw away flyers, or install and ad blocking the app on their phones/computers. If you want to stand out, then you need to think outside of the box. What’s something you would like to do, but never tried because you worried about how you would be perceived? As long as that idea is within the law and in good taste, ignore your fear and give it a shot. Different works now more than ever.
Have Your Customers Do The Talking
Word of mouth advertising is always going to be the most efficient way to gain business, regardless of the medium that it happens on. If you want to market effectively, then you need to provide a product or service that creates raving fans. They’re easier to spot than you would think: they’re the ones that keep coming back and finding a way to stay in contact with you. Use these fans to your advantage. Reward them for (honestly) talking about the great work that you’ve done.
These are three of the best ways that you can give your business a quick marketing boost. They should only be viewed as short-term options, though, something that gets you some cash flow to begin a much larger marketing push. Great businesses have an overarching theme for at least the upcoming year. This may seem overwhelming; but worry not: there is help out there for both these short-term boons and the long-term health of your marketing efforts. You only need to know where to look.